Window

Displayrite’s original customer base was the jewellery industry & for the jewellery industry the shop window has always been of paramount importance to the jewellery retailer, what the potential customer sees there may determine whether they enter the shop or not, & as such how the range of product is displayed is vitally important. The attention to detail required for jewellery & watch display due to both the expense of the product & the close proximity with which the product is examined is key to Displayrite’s success.

In many retail environments counter space for the product is the premium retail real estate, the impulse purchase is made here. There is greater consumer interaction with the display here than in the window & as such the functionality of the stand becomes a key design factor.